These Major Advertisers Are Joining Forces Against Sexist Ads Once And For All

Sexism is increasingly less and less marketable. Some of the world’s largest companies and advertising agencies, led by the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) have launched a new initiative to banish gender stereotypes from advertising. A partnership between U.N. Women and several major global companies — including 100% Talent signatory Microsoft, Unilever, Johnson & Johnson, Procter & Gamble, Mattel, Facebook, Google and others — the Unstereotype Alliance aims to spread “realistic, non-biased portrayals of women and men” in their ads.

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