Just after ‘Fearless Girl’ took home the Glass Lion award for empowering women, Sheryl Sandberg talks about the gender bias that persists in advertising, and the progress that is being made in the media industry.
Sexism is increasingly less and less marketable. Some of the world’s largest companies and advertising agencies, led by the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) have launched a new initiative to banish gender stereotypes from advertising. A partnership between U.N. Women and several major global companies — including 100% Talent signatory Microsoft, Unilever, Johnson & Johnson, Procter & Gamble, Mattel, Facebook, Google and others — the Unstereotype Alliance aims to spread “realistic, non-biased portrayals of women and men” in their ads.
Earned Brand Report finds that brands are increasingly expected to speak out on gender equality, immigration, and environmental regulation.