Just after ‘Fearless Girl’ took home the Glass Lion award for empowering women, Sheryl Sandberg talks about the gender bias that persists in advertising, and the progress that is being made in the media industry.
Sexism is increasingly less and less marketable. Some of the world’s largest companies and advertising agencies, led by the United Nations Entity for Gender Equality and the Empowerment of Women (UN Women) have launched a new initiative to banish gender stereotypes from advertising. A partnership between U.N. Women and several major global companies — including 100% Talent signatory Microsoft, Unilever, Johnson & Johnson, Procter & Gamble, Mattel, Facebook, Google and others — the Unstereotype Alliance aims to spread “realistic, non-biased portrayals of women and men” in their ads.
Accenture’s Gary Heffernan delves into why the communications industry’s evolution will both create and require “the digital workforce of the future. That workforce will be a vital source of differentiation, and inclusion and diversity will be at the forefront of making it happen.”
In a video address to Women Deliver, a major women’s health and rights conference, U.S. presidential candidate Hillary Clinton said gender equality must be made a priority in the drive to meet new UN development goals.
Bloomberg has unveiled a new index intended to showcase what the biggest financial players are doing to promote gender equality. The index, called the Bloomberg Financial Services Gender Equality Index (GEI), includes 26 public companies that are best-in-class in the financial industry in terms of providing opportunities for women. 100% Talent member Bank of America is one of the leaders in the index.
While all types of inequality have economic consequences, a new McKinsey Global Institute report examines the economic implications of lack of parity between men and women. The report finds that $12 trillion could be added to global GDP by 2025 by advancing women’s equality.
Women represent a growth market more than twice as big as China and India combined. They control $20 trillion in global consumer spending, own or operate between 25-33% of all private businesses, and earn an estimated $13 trillion. This “power of the purse” is growing rapidly; expectations are that it will swell to $18 trillion by 2014. For companies that figure out what women want, the future looks rosy indeed.